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Best Brand Identity Examples and Case Studies in 2023

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Your business's brand identity is one of its most vital components. It's how you convey your values, personality, and sense of style to the world, and it's what separates you from the competition. However, developing a successful brand identity is not a simple task. It requires extensive research, planning, and imagination to create a design that accurately represents your business.


In this article, we will provide brand identity case studies and examples from a variety of industries, highlighting their strategies and best practises. Whether you own a small business, a startup, or an established brand, these examples can help you gain inspiration and learn from the successes of others.

1. Airbnb

Airbnb is a well-known online marketplace connecting travellers with local hosts. Its brand identity revolves around the concept of "belonging," and its logo consists of a heart and an inverted letter "A." Here are some of Airbnb's most important brand elements:

  • Logo: Simple, memorable, and versatile
  • Colors: coral, blue, and white evoke warmth, trust, and receptivity
  • Typeface: Custom-made, contemporary, and approachable
  • Imagery: High-quality photographs of unique travel experiences and native cultures

Airbnb's brand identity is successful because it resonates with its target audience of intrepid, inquisitive, and social travellers and conveys the business's core values of community, inclusivity, and authenticity.

2. Apple

Apple is a global technology corporation that designs and sells consumer electronics, computer software, and online services. Its brand identity is distinguished by its minimalist and sleek design, and its logo is an apple that has been bit. Here are a few of the most important components of Apple's brand identity:

  • Logo: Simple, iconic, and recognisable
  • Colors: Black, white, and grey are colors that evoke elegance, sophistication, and simplicity
  • Typeface: Custom-designed, clean, and contemporary font
  • Imagery: High-quality product images and videos that highlight the aesthetic and functional qualities of Apple's products

Apple's brand identity is effective because it conveys the business's dedication to innovation, quality, and user experience, and it fosters a sense of belonging and customer loyalty.

3. Nike

Nike is an international business that designs and sells athletic footwear, apparel, and accessories. Its logo is a swoosh, and its brand identity revolves around the phrase "just do it." Here are some of the defining characteristics of the Nike brand:

  • Logo: Simple, iconic, and dynamic
  • Colors: Black and white colors evoke strength, power, and simplicity
  • Typeface: Custom-designed, bold, and confident typeface
  • Imagery: Inspiring and motivating photographs and videos of athletes and sporting events

Nike's brand identity is effective because it resonates with its target market of active, competitive, and ambitious individuals and reinforces the business's core values of performance, innovation, and excellence.

4. Coca-Cola

Coca-Cola is a multinational beverage business that manufactures and distributes nonalcoholic beverages. Its brand identity is characterised by a timeless and classic design, and its logo is a script lettering. Here are some of the defining characteristics of the Coca-Cola brand:

  • Logo: Instantly recognisable through it's nostalgic script lettering
  • Colors: Red and white elicit feelings of joy, vigour, and nostalgia
  • Typeface: Custom-designed, script, and classic fonts are utilised
  • Imagery: Iconic campaigns and advertisements that celebrate joy and community

Coca-brand Cola's identity is successful because it establishes an emotional connection with its consumers and reflects the business's core values of joy, positivity, and tradition.

How Logobean Can Assist You in Developing a Memorable Brand Identity

Creating a memorable brand identity can be challenging, but with Logobean, you can design a custom logo and branded graphics in minutes, for free. Our Logo Maker is a free, online application that allows you to generate and customise logos for any business instantly.

Here's how you can create a memorable brand identity with Logobean:

1. Add Your Brand Name and Industry

Enter your brand name and select your industry or theme. This will serve as a starting point for our Logo Maker to generate millions of logos suitable to your business.

2. Explore Logo Design Ideas and Inspiration

You are able to filter results by color, font, icon, layout, and more. You can also peruse our logo ideas page, which contains logo and brand design examples for over 35 industries and categories!

3. Customize Your Logo and Brand Until it's Perfect

Once you've found a logo that you like, you can further customise it by modifying any of its elements. You can also view a live preview of your logo and brand in our cutting-edge contextual mockups, which display how your logo will appear on various marketing materials, websites, and social media platforms.

4. Download & Launch in Minutes!

When you love your logo design, you can download it in several file formats, including JPG, PNG, and SVG. Additionally, you can purchase our premium logo package, which consists of a high-resolution logo, vector files, and brand guidelines.

Logobean is committed to assisting you in developing a memorable brand identity that best represents your business. We also provide helpful articles and resources on our blog, which covers numerous business and design-related topics, including articles about starting a business, developing a brand identity, and designing a logo, among others.


Developing a successful brand identity is a continuous process requiring research, planning, and imagination. By examining brand identity examples and case studies from diverse industries, you can gain inspiration and learn from the successes of others.

At Logobean, we're here to assist you in designing a logo and branded graphics that represent your business and resonate with your target audience. Our Logo Maker is an online, free-to-use service that allows users to instantly generate and customise logos for any business, and our experts are always available to offer guidance and support.

Visit our website today for more information on our Logo Maker, logo ideas, and blog. We are committed to assisting you in developing an enduring brand identity that reflects your values and objectives.

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